Rhythm’n’Blues-Punk band King Salami and The Cumberland Three’s track ‘Itch’ has been licensed as the soundtrack for cat treat brand DREAMIES™ new global campaign ‘Cats Will Do Anything’, celebrating the creative, cunning and extreme lengths cats will go to in order to get their paws on the irresistible treats.
The campaign is led by ‘Hang Tight’, a high-octane film that opens on a CGI cat determinedly clinging to the side of a DREAMIES™ branded vehicle. But the dare-devil cat isn’t alone – it’s accompanied by a frenzy of feline friends Sunny, Tony & Titch. The film is perfectly soundtracked by King Salami’s ‘Itch’ aka ‘Titch’.