Sync From The Other Side – Can Placements Support New Talent In Today’s Industry?

Holy Moly & The Crackers

One of our industrious Wipe Out Music Sync Managers Liam Reay has written a very insightful piece for Synch Tank about the various ways new and emerging musicians can benefit from sync placements. His article features Holy Moly and the Crackers and their recent successes!

In his article Liam talks us through the role sync licensing can play in keeping new talent afloat in the music industry. His article focuses on Newcastle based band Holy Moly & The Crackers as an example of how the income they receive from synchronisation (including money from the placement of their single Cold Comfort Lane on The Capital One Credit Card advert “Torched”) is effectively used to reach wider audiences and further their careers.

Check out the full article here:

2017 has been a big year for Holy Moly & The Crackers: on the back of fruitful festival season in 2016 (performing at over 30 festivals, including major stage shows at Glastonbury, Wilderness, Kendal Calling, Wickham and Towersey where they were described as “festival band of the year“) the ever-evolving gypsy-folk-rock band released their new album ‘Salem’ in July 2017 on their own label, Pink Lane Records (in association with Kartel Music Group and Wipe Out Publishing). The album has received acclaimed reviews from Clash Magazine, R2 Magazine, Folk Radio UK, God Is In The TV Zine, The Crack, No Depression (U.S.) and Blown Speaker (U.S.) to name but a few.

The lead single from ‘Salem‘ was the barnstorming indie-rock anthem ‘Cold Comfort Lane’, was included on major Spotify playlists: New Noise and #WCE-Woman Crush Everyday – with over 150k+streams on the platform. The band also had significant sync success, with ‘Cold Comfort Lane‘ used by E4, BT Vision, BT Sport, Capital One and Ultimate Ears.

Speaking to Liam for his Synch Tank piece, Holy Moly and The Crackers band member Conrad Bird commented:

“We have invested in PR/Radio in the UK, US and Germany and production improvement (backline updates etc.), all of which would not have been possible without the sync deal. It has also made possible further recording as we look towards the next album. This has had significant benefit to the band in terms of investing in both the current album campaign and setting up release campaigns for next year (2018).”